Grateful | Down-to-earth ways to help you build a happy life

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Yes, you may have seen us before.

Here’s our story: We started as, America’s online destination for all things holidays. But as we continued to grow and expand, we realized we had so many different ideas to share — things that didn’t fit into the holiday content concept. (Besides, shouldn’t every day be celebrated?)

And so, was born. You can just call us Grateful.

Here’s our evolution. (So far.)

Our team explores curiosities, pushes boundaries, and finds new ways for you to live fully, brightly, authentically and joyfully – not just during the holidays, but every day.

We don’t have all the answers, but we ask all the questions to discover what it means to live a bold, vibrant & grateful life.

Our goal is to cover the topics we think matter most to you:


We believe good food leads to a great life, and that what you put into your body matters. We regularly share cooking tips, nutritional facts and eating advice. We only develop and publish recipes we stand behind and would eat ourselves. Many of our recipes are keto-friendly, vegan, or contain ingredients with mood-boosting properties. Every once in a while, we’ll throw an indulgent recipe in there.
→ Something delicious is waiting for you


We believe giving, loving and creating memories is essential to living (and celebrating!) a full and grateful life. We regularly share gift guides, holiday recipes, festive crafts, and creative décor and gifts. We also share pro tips, entrepreneur stories (raise your hand if you’re a side hustler!) and more.
→ Let’s get busy living!


We believe health is one of the largest contributors to a happy life. But health comes in all forms — physical, mental, and even professional. We regularly explore and test wellness trends in self-care, fitness, and psychological well-being. We share mindful how-tos and science-backed information that affect our brains, bodies and souls.
→ Find out more


We also have our own YouTube channel where we take YOU along for the ride, as our team of creators conduct taste tests, explore unusual jobs, tackle bucket list items, develop recipes and share helpful instructional how-tos that bring more joy to life.
→ Take a look

Creative ideas from MakeItGrateful com
DIY Marvel Shoes/French Press Coffee/Keto Chocolate Cheesecake Custard

But like really, who are you?

We started as a small team of creative humans based in downtown Phoenix, Arizona, and you can get to know most of us through our videos.

Our parent company is Gannett, who also runs USA TODAY. While we operate independently, and focus on lifestyle rather than news, we have the same goal: to create high-quality, innovative, meaningful and empowering content.

We’ve been through a lot of changes — real life, y’all — but we’re so happy to be here, especially for the chance to reach people like you. So, yes, we have to say it: We really are Grateful.


Need to get in touch? Here’s our parent company’s contact information.